What separates essays that are good, from essays that are great? How do you write an article that is formatted and gripping enough to stay in your readers mind the rest of the day and roll into their subconsious to ponder? All of us are warehouses of thoughtfulness that we would love to share if we knew how to organize our thoughts. We each bring a creative perspective to the table. Our ideas must embody a new or fresh nature, a clear application, and understanding of the usefulness of the thought, or why we believe in it like we do. Keeping a clearly defined objective in our writing helps us bring our voice to our audiences. Below is an aritcle on what to keep focus on and develop when writing our views with memorable flare.